The Sustainable Development Goals (SDGs) financing gap is $2.5 trillion annually. In the Philippines alone, there is an 80% funding gap to address the needs of protected and conserved areas, and only 35% of protected areas have updated management plans. Global best practices have shown that tourism, when managed properly, can be a self-sustaining solution, and help conserve areas at minimal public cost. Technology can further scale and institutionalize systems and practices that promote sustainability. 

The accelerated and unprecedented growth of nature-based travel has built a tradition of over-tourism—where the very locals, species and ecosystems we have been trying to protect have become collateral damage to travelers’ demands. Nature and its residents have largely suffered from the environmentally and socially negligent behaviors of many tourists. Many destinations fail to determine and enforce carrying capacities and limits of acceptable change, rendering a net negative effect on destinations.

We also aim to spread tourist traffic and the benefits of sustainable tourism to more areas that can benefit from it. We aim to provide avenues for underrepresented destinations to provide the right information, expectations and policy reinforcements and experiences to the traveling community. At the same time, we help in the digital transformation of protected and conserved area management which improve productivity.